OUR MISSION

Create effortless makeup that makes you FEEL beautiful

  • SIMPLIFYING OUR MAKEUP

    high performance formulas with low maintenance application

  • CELEBRATING INCLUSIVE BEAUTY

    our shades look good on every woman of every skin color, meaning no more beauty exclusion or guesswork.

  • SHARING OUR EXPERTISE

    we offer free makeup tutorials with every purchase of our eyeshadow palettes, meaning you can express your inner beauty with confidence.

Beauty doesn't have to be complicated. That's why GaiyaBeauty was created by Artee, a professional makeup artist with 20+ years of experience. With a sea of cosmetics in the market, it can be overwhelming for women to find the right combination of products that work for them. Artee wants to simplify the beauty routine so that everyone can look and feel good every day. You don't have to be a makeup artist to achieve a flawless look.

MEET ARTEE

Hi! I'm Artee, founder of GaiyaBeauty. I'm a first generation immigrant born and raised in Texas. My love for beauty began the moment I played in my moms Mary Kay makeup stash. I loved the process of mixing the colors to create my own shade but I fell in love with the way I felt after I applied it and saw the way my mother's eyes lit up when she applied it. My journey as a professional Makeup Artist began when I decided to do my own wedding makeup in 2001. Since then, I have had the honor of giving brides a flawless look on their special day and teaching thousands of women how to apply makeup. From that experience I realized that effortless and simplified beauty products was what my clients needed. I started to develop high performance products and haven't looked back since.

WHO IS GAIYA

The inspiration - My late mother's name is Gayatri and my daughter's name is Zaiya. I knew from the start the name had to come from the 2 closest people to my heart. Everything that I am today is because of my mother, Gayatri. As for my future, I am proud to say that I am Zaiya's mommy and everything that I will become is because of her. I strive to be a better version of myself because of them.